How to Start & Grow A Podcast
/In February 2017, the Spirits team led a workshop called "Podcasting from A to Z" at Nerdcon: Nerdfighteria. You can watch the recording of the panel below, and access the presentation slides here.
For more in-depth resources, check out Amanda's blog. Our friend Zach Valenti also published a comprehensive guide to podcast equipment and editing here.
Do you have questions, comments, or additional suggestions? Tweet to us, or get in touch!
Idea Generation & Testing
- Namechk.com: Search availability of domain names and social media handles all in one
- Hover.com: Search for domain names to make sure you can get the one you want. Especially good for handling multiple domains
Design
- Finding a recommended designer within your network/friend circle is ideal. Developing a relationship with a designer you trust will be helpful initially and super beneficial down the road
- Canva: Free tool for creating social media banners, infographics, etc.
- iTunes Best Practices : Lists ideal dimensions for cover art and guidelines for metadata. Good for market research, too! See what designs from the top charts stand out to you and why
- Illustrator: If you’re taking on design yourself
- Learning: Lynda.com, skillshare.com
Equipment
- Microphones
- Dynamic mics are best for picking up voice and not picking up on background noise.
- Budget version: Audio-Technica ATR2100-USB Cardioid ($68)
- Mid-tier version: Shure SM57-LC ($99)
- Condenser mics are a budget-friendly alternative for 2+ people to share at the same time (ex: Blue Yeti, $99)
- Additional Equipment
- Digital interface - Translates analog audio signals to digital files
- Mixers - More suitable than interfaces if you’ll be doing a lot of live shows, also play music, or need 2+ inputs (mics, instruments, sound effects, etc.) at a given time
- Accessories - You may also need headphone splitters, pop screens, and mic stands
- Sources of Advice
- B&H: A photo/video super store in NYC that you can call for free advice and product recs
- Blogs: Lots of “cheap starter kits for podcasters” blog posts exist online!
- Technique is just as important as equipment. Read, watch and listen to all you can about how to use mics, record sound, and post-produce
Editing
- Software: Audacity (free), Garage Band (Mac), ProTools (professional)
- Free sound effects: FreeSound.org. Free music: Incompetech.org
- Hosting: Libsyn, Soundcloud. You’ll also need to submit to platforms like Stitcher; see the infographic from Podcasters Studio on the 100+ other platforms you can submit to
- Over-ear headphones: A must for editing! Even a $50 pair is much better than earbuds
- Learning: Transom.org, NPR’s “Do You Have the Ears of an Audio Producer?” quiz
Social media
- Twitter chats and weekly hashtags (Ex: #audiodramasunday)
- Facebook pages and groups (Ex: My Brother My Brother & Me, The Adventure Zone, Mac Power Users, Free Agents, Surprisingly Nice)
- Goodreads groups (Ex: Spirits)
- Podcasts with great social media: The Bright Sessions (Tumblr), Note to Self (Twitter + newsletter), Harry Potter & the Sacred Text (Twitter, Tumblr)
Money
- Inspiration: “1,000 true fans” essay, Amanda Palmer’s The Art of Asking
- Advertising brokers: Authentic, Midroll
- Learning: Patreon and their blog; podcasts-for-podcasters like Podcasters’ Studio and The Feed
- Money as a creative person: Financial Diet, Free Agents episode 14, /r/personalfinance
Community-Building
- Industry podcasts: Tape, Podcast Digest, Podcast Junkies, The Feed by Libsyn, The Pub, Podcasters’ Studio
- Facebook groups: Podcasters' Support Group, Podcasters’ Hangout, Women in Recorded Sound, Audio Drama Production
- Meetup.com: Search for keywords (podcast, audio, radio, producer) to find a local group. Ex:
- DC: Goat Rodeo
- NYC: Night of the Living Pod People
- London: Podcasters' Support Group
- Chicago: Chicago Podcast Co-op
The Care & Keeping of You
- Automate and schedule your social media across platforms using Buffer, Hootsuite, etc.
- Populate your social media profiles with consistent branding using Canva (or your designer)
- Inspiring creator interviews: The Moment, Longform, Design Matters, Creating Your Own Path
- Talk to your podcaster friends! Look, you made three already--find us @SpiritsPodcast